San Diego, Calif. — During this time of lockdown and social distancing to diminish the transmission of coronavirus and save lives, people around the world who long to connect to nature and are feeling the stress of isolation have something to look forward to. On Earth Day, April 22, 2020, Mammalz, a community-driven user-generated content platform for all things nature, will launch their iOS app on the App Store. As it becomes even more clear from scientists that a disregard for nature and lack of understanding about how humans fit into the mosaic of the natural world has landed us in the current pandemic crisis, Mammalz steps in with a solution. This free app offers a centralized place for today’s generation of socially savvy nature content creators, scientists, and consumers to connect with each other and create a global community around anything that advances the human-nature relationship. Mammalz supports all forms of media: live streaming, video, photos, 360/VR, and podcasts. And, Mammalz goes way beyond the “like” button with engagement tools like live stream chat, comments, direct chat, and discussion boards, all designed to help people socialize, even when times like this require social distancing.

A Highly Engaged Community - A Look Inside Mammalz Beta
The beta version of the Mammalz iOS app launched in September 2019 on TestFlight. Since then, a curated community of over 1,000 highly-engaged content creators and consumers have been testing and using the platform to share everything from lucky animal encounters, to stunning landscape vistas, to live-streaming primitive fire-making techniques. This community is already 9x more engaged with content creators on Mammalz than those on generalist social media platforms. Over 20% of active users are on Mammalz daily for an average of one hour.

Connecting to Nature in the Most Fun, Creative Ways Possible
During recent weeks when venturing far from home has been out of the question, the beta community on Mammalz has engaged in a friendly challenge to look for nature in and around their homes and shared their resulting live streams, videos, and photo posts on the platform using the #CloseToHome tag.

Some of the most fun and unique posts to come out of the #CloseToHome challenge include a wild roadrunner parading by the back door with its fence lizard dinner; a pet bearded dragon munching loudly on crunchy greens; a 21-year-old cockatiel named Pearl who loves rice pilaf; cheeky squirrels who demonstrate extreme hoarding behavior at the bird feeder; people mimicking bird calls and getting a response from the real thing; blooming succulents growing impossibly out of dead stumps; and someone who transformed their backyard trampoline into a photo hide to capture photos of tiny local Muntjac deer.

Get a Sneak Peak Before Launch
Anyone may sign up for Mammalz. All accounts are free. For general information and links to set up an account visit community.mammalz.com. To create an account using the web platform, go to mammalz.com. The Android version of Mammalz is planned for late 2020.

Mission-Driven Champions for the Natural World – The Future of Mammalz
The Mammalz mission is to promote a greater global public understanding of nature and the environment while acting as a bridge between science, media makers, and the public.

As the highly-engaged Mammalz community scales to millions of users, the company intends to incorporate creative solutions to solve the natural world’s greatest problems. With recent innovation in data science, creating an augmented experience of nature that emphasizes education and promotes real-life engagement will become a reality. The vast amount of encrypted multimedia data will also allow Mammalz to accelerate the rate at which conservation scientists can decode, track, and put a stop to wildlife trafficking.

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