The Three Knows: Part Two
Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic
Social-Media Best Practices for Camps
How many times have you gone to a favorite search engine looking for a product or organization only to find a website that looks as if it was built in 1982?
If Websites Could Talk
Many camps have a website, but is it providing parents, alumni, and campers what they are looking for? Is there anything the site would say if it could “talk”?
First Impressions
In the movie Jerry McGuire, Cuba Gooding Jr.’s character Rod Tidwell wants Jerry to show him the money! When new families visit a camp website, they want to see the photos!
Justify Choosing Your Camp
Here’s a common question from camp owners and directors: “How much text should I put on my camp website? I’ve heard that too much isn’t good because people don’t read it all, or it can turn people off.
Scrutinizing Website Hosts
It’s common knowledge that a website needs a hosting service, which allows a site to be “up” and available to visitors on the Internet.
Stuck in the Web
The World Wide Web has changed the face of many businesses and created entirely new ones that would not have been possible without the new medium.
Website Fundamentals
The business website remains subject to mass interpretation. There are as many different configurations as there are businesses. This article will attempt to lay out some important and fundamental aspects for
Bull's Eye
Despite the woes of those NASDAQ darlings who ran with the bulls in the '90s and went belly-up shortly thereafter, the Web is still an important component of our market economy, especially in the camp
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter
Roll Up Your Sleeves, DIYers
Recently, I decided to upgrade the camp’s recruitment website, and since then I’ve not only made recruitment much easier, but found that it has helped me to hire a better caliber of staff members!
Untangling The Web
In February 2016, I helped launch our new website for Longacre Leadership Camp in Pennsylvania. After much analysis of the design and development process, we came up with
A Few Technological Tricks
“If you build it, they will come.” It’s a great line from an old, familiar movie. Sadly, it’s also an incredible misconception when it comes to finding new campers and families online. The truth