What's In Store
Wouldn't you like to put any worries that you might have about next season's camp enrollment in your rearview mirror? Making your camp "the" place where campers want to be can be easily achieved if you
Making Memories Last … and Spread
When summer is over, some of your campers will ask their parents to sign them up again for next year’s session. And some of them won’t. What’s the difference? Some parents tell all of the friends about your
Summer’s End
The end of summer is really just the beginning of the next one. Or, in other words, the best time to prepare for next year’s season is before the memories and lessons of the current one disappear forever.
Building A Camp That Builds Friendships
We spend way too much time keeping campers busy in activities. Not that having new stuff every year isn’t valuable, or making camp “fun” isn’t a worthy goal. But, by themselves neither will bring your campers
Earned Media
Are you looking for creative ways to increase the visibility of your camp business but know the possibility of upping your advertising budget is zip, zero, zilch? The solution just might be to
The Affirmation Postcard
The affirmation postcard is the single greatest idea I’ve ever had to build camper retention, communicate effectively with parents, and build a camper’s sense of self-worth. Like all good
If I Had Three Wishes
There’s only one reason kids want to return to camp--friends. Yet when I tour camps and ask what staff members do to specifically help kids make friends, I find out why the average
Make Your Camp More Marketable
The slowing economy has impacted the camp industry in a variety of ways. This shift has taken many forms--from reducing the workforce while asking others to increase their workloads to
Winding Down & Winding Up
Time seems to stand still each fall. The last campers and most staff have said their good byes, leaving an eerie quiet on campus.
What's In Store
Wouldn't you like to put any worries that you might have about next season's camp enrollment in your rearview mirror? Making your camp "the" place where campers want to be can be easily achieved if you
Out in Front
So the summer is coming to a close and all most people want to think about is well-deserved rest and relaxation... Heck, maybe even get to bed before 10 p.m. for the first time in 12 weeks!
Building A Camp That Builds Friendships
We spend way too much time keeping campers busy in activities. Not that having new stuff every year isn’t valuable, or making camp “fun” isn’t a worthy goal. But, by themselves neither will bring your campers
The Affirmation Postcard
The affirmation postcard is the single greatest idea I’ve ever had to build camper retention, communicate effectively with parents, and build a camper’s sense of self-worth. Like all good
Designing A Camp Program
This past summer I sent out a new curriculum for camps to consider. It included activities for counselors to help campers learn and practice the skills required to make friends. The concepts
If I Had Three Wishes
There’s only one reason kids want to return to camp--friends. Yet when I tour camps and ask what staff members do to specifically help kids make friends, I find out why the average
What Are Your Campers Worth?
As camp professionals, we all know the value of camp for campers. But what are your campers really worth to you--monetarily?It's tough to put a finger on just what each of your campers means to your