Earned Media
Are you looking for creative ways to increase the visibility of your camp business but know the possibility of upping your advertising budget is zip, zero, zilch? The solution just might be to
The Right Stuff
Quick! What are the most important tasks your facility crew, program staff, administration and food service must accomplish before this summer?
From Alarming to Charming!
In the not-too-distant past, the daily family dinner served the dual purpose of feeding and connecting with the family. It was also an important teaching moment -- the time and place
Programming for Tweens
Way, way back when I started working at Bellingham, Washington Parks and Recreation, (okay it was in 1979), youth programs fell into three age groups. Pre-school activities were geared for
The Affirmation Postcard
The affirmation postcard is the single greatest idea I’ve ever had to build camper retention, communicate effectively with parents, and build a camper’s sense of self-worth. Like all good
Geocaching Adventure
Scavenger hunts are a common program at most camps. As with all camp programs, the specific details of the hunt (how many people to a team, how many items to find, etc.) may
Building For The Future
You’ll see them at the major entrances into our hometown--in the Wal-Mart parking lot on the north side, in front of Hawkins Market on the west side, and at the Antique Mall shopping
Gonzo Girl
It was morning meeting at Camp Unalayee, high in the Trinity Alps wilderness in northern California, and it was time to make a decision. Actually, it was time to choose a hike from all
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter
The Affirmation Postcard
The affirmation postcard is the single greatest idea I’ve ever had to build camper retention, communicate effectively with parents, and build a camper’s sense of self-worth. Like all good
Programming for Tweens
Way, way back when I started working at Bellingham, Washington Parks and Recreation, (okay it was in 1979), youth programs fell into three age groups. Pre-school activities were geared for
The Healing Power of Camp
“Superheroes sometimes come in small packages.” So reads the tagline on the GiantKids Web site, a testament to the spirit and philosophy of this New York State charity helping to serve the needs and
Building For The Future
You’ll see them at the major entrances into our hometown--in the Wal-Mart parking lot on the north side, in front of Hawkins Market on the west side, and at the Antique Mall shopping
The State of Camping at KOA
“Camping” means different things to different people. To those trekking the Appalachian Trail, it means backpacks and periodic town stops to pick up supplies and mail. To others, it means