Holistic Branding & Technology
Holistic branding… It's more than just a New Age term. It's a big picture view of your camp's marketing, a way of making sure that all the parts of your marketing work together.
Customer Connection--The Human Touch
When talking about customer service we are definitely getting into a good news/bad news kind of situation. The bad news: Levels of customer satisfaction with service in so many industries have dropped
The Three Knows: Part Two
Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic
The Three “Knows” of Marketing
From the outside, marketing can look complicated and confusing. And, done incorrectly, it can be. But, if you think about marketing correctly, if you examine the process (and marketing is a multi-faceted process)
Brave New World of Marketing
Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve
Ready, Aim, Fire!
In the past, I have discussed marketing tools, the ideas behind them, and the reasons to enlist them in marketing campaigns. From branding to technology, I have covered a lot of ground in
High-Tech Training
In this brave new world of technology, you now have the opportunity to streamline the training process in a way that not only can give a camp more qualified counselors and staff, but also
Face to Face(book)
In these articles, I try to show you the realities of building and conducting effective marketing campaigns. From Web sites to brochures and videos, I have featured about every kind of marketing material out there.
Postcard Marketing
While I spend a lot of time in these articles discussing high-tech solutions for marketing your summer camp, I’d like to turn the clock back a little to discuss one of the standards of direct marketing--postcards.
Keep The Conversation Going
The Web is split between two separate but equally important sectors--traditional Web sites and the new 2.0 applications that make a Web presence more interactive.
The Effective Marketing System
There is a a simple process that provides a workable, simplified system to get the word out about your camp… one that should help keep the bunks filled season after season.
Designing Your Marketing Budget
Knowing how much you are going to spend on marketing is important to the success of any program. That may sound very simple. But for many businesses, summer camps included, the idea of marketing at all,
Customer Connection--The Human Touch
When talking about customer service we are definitely getting into a good news/bad news kind of situation. The bad news: Levels of customer satisfaction with service in so many industries have dropped
Holistic Branding & Technology
Holistic branding… It's more than just a New Age term. It's a big picture view of your camp's marketing, a way of making sure that all the parts of your marketing work together.
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter
Getting the Picture
In the past, we have often discussed the importance of using good photography for your Web site and print materials. Good photos, especially those that show lots of excitement and action,
Part Two - Getting The Picture
The jiggling images that dance across a wall from a projector are the only memories some campers may have of the early years of video at camp. And gone are the tedious hours of
Revving Up
Search Engine Optimization (SEO) is a popular term these days, bandied about by online gurus and Web masters from here to Halifax. What it really means is simple--making sure that your
Ready, Aim, Fire!
In the past, I have discussed marketing tools, the ideas behind them, and the reasons to enlist them in marketing campaigns. From branding to technology, I have covered a lot of ground in
Expand The Marketing Potential Horizon
From giant, billion-dollar conglomerates of integrated network sites to small, niche personal lists, social-networking sites are taking the Internet by storm. Social networks are becoming