Brave New World of Marketing
Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve
If Websites Could Talk
Many camps have a website, but is it providing parents, alumni, and campers what they are looking for? Is there anything the site would say if it could “talk”?
Freshen Up A “Meet The Director” Page
Imagine a mother or father visiting a number of different camp websites, gathering information, and putting together a short list of camps to contact for a tour. On any website,
First Impressions
In the movie Jerry McGuire, Cuba Gooding Jr.’s character Rod Tidwell wants Jerry to show him the money! When new families visit a camp website, they want to see the photos!
Mobile-Friendly Doesn’t Cut It
You’ve probably heard that a website needs to be mobile-friendly. A few years ago, that was true. But now, because many more websites are mobile-friendly—including some or all of your competitors—a website now needs to be mobile-competitive.
CMS Lockdown
For those who don’t know, a CMS is a Content Management System. In plain language, it’s a type of software on which a website can be built that allows almost anybody, without any programming skills, to quickly and easily edit and update it.
Scrutinizing Website Hosts
It’s common knowledge that a website needs a hosting service, which allows a site to be “up” and available to visitors on the Internet.
Feel The Vibe
Why do parents and kids really choose one camp over another? Is it because one has an Olympic-sized swimming pool, or a Go-Kart track? Maybe. Is it because Johnny’s friends are going there too, or because Johnny’s mom heard from all of her friends.
Stuck in the Web
The World Wide Web has changed the face of many businesses and created entirely new ones that would not have been possible without the new medium.
Website Fundamentals
The business website remains subject to mass interpretation. There are as many different configurations as there are businesses. This article will attempt to lay out some important and fundamental aspects for
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter
Roll Up Your Sleeves, DIYers
Recently, I decided to upgrade the camp’s recruitment website, and since then I’ve not only made recruitment much easier, but found that it has helped me to hire a better caliber of staff members!
Untangling The Web
In February 2016, I helped launch our new website for Longacre Leadership Camp in Pennsylvania. After much analysis of the design and development process, we came up with