Grass Roots

Or so you'd think based on all the grassroots rhetoric that's pumped out to the electorate. There's a lot of talk about grass, and roots, but little talk about what it really means.

Out here in the Western hemisphere, we're naturally inclined toward grassroots appeals, since our lives are so dependent on the notion of self government, or government by the people, which is apparently what that whole grassroots thing is all about.

Without getting into the political history of mankind, suffice it to say that grassroots ideas and movements are relatively recent creations.

And, these days, it might be that there's no longer such a thing as a true grassroots movement, at least in the political sense. We live in both a manufacturing and information age. Put the two together and it's quite easy to manufacture your own grassroots movement.

Some say, with tears welling up in their eyes, that we're a "divided nation". I say we've always been divided by ideology of one stripe or another, but I argue that today's division is less ideological and more marketing-oriented.

Not only are we numbers in the vast machinery of mass marketing, but we're increasingly segmented by our age, income, race, gender, geography, and a million other items that marketers like to know.

Want to bring a new soft drink to market? Well, what do Hispanic male 28-year-olds making $40,000 a year who live in suburban areas, commute to an urban center, use public transportation and read Rolling Stone like?

Fortunately, there's a cure. Well, maybe not a cure as much as a respite, because we're offering a true grassroots event (in both a figurative and literal sense... keep reading, please) at Parks & Rec Business and Camp Business LIVE! at Salt Fork Resort & Conference Center in Ohio, Sept. 13-14 (go to page 35 for the full scoop).

Beyond the fact that we found out what y'all wanted from a trade show, and what would be most informative and entertaining, we're actively partnering with a number of organizations that represent you and your interests.

We're especially thankful to the American Camp Association Ohio (ACA Ohio) and the Ohio Parks & Recreation Association (OPRA), who have agreed to provide unique educational opportunities that will run in close conjunction with our vendor-focused concept of interactive, hands-on exhibits.

So, let's say you're interested in trail maintenance. On Tuesday, Sept. 13, at 1 p.m. there will be a program about trail maintenance at the Sports Turf & Grounds Maintenance vendor area, which will be on the grounds of Salt Fork for on-site, real-world demonstrations.

Then, visit the vendors in that product area for information and real-world demonstrations on how their product can help you with trail maintenance, sports turf management, "green" construction and any subject or issue you encounter in your daily operations.

With seven product areas you're certain to come away with something of great value to you and your organization.

In the meantime, please check out all the specifics, beginning on page 35 and at our Web site at

Regan D. Dickinson



Phone: (830) 257-1012

Fax: (830) 257-1020

PO Box 291773, Kerrville, TX 78029

Bryan BuchkoComment