Grass Roots Redux

It's funny how the grass comes out during an election season... Or so you'd think based on all the grassroots rhetoric that's pumped out to the electorate. There's a lot of talk about grass, and roots, but little talk about what it really means.

Out here in the Western hemisphere, we're naturally inclined toward grassroots appeals, since our lives are so dependent on the notion of self government, or government by the people, which is apparently what that whole grassroots thing is all about.

Without getting into the political history of mankind, suffice it to say that grassroots ideas and movements are relatively recent creations.

And, these days, it might be that there's no longer such a thing as a true grassroots movement, at least in the political sense. We live in both a manufacturing and information age. Put the two together and it's quite easy to manufacture your own grassroots movement.

Some say, with tears welling up in their eyes, that we're a "divided nation". I say we've always been divided by ideology of one stripe or another, but I argue that today's division is less ideological and more marketing-oriented.

Not only are we numbers in the vast machinery of mass marketing, but we're increasingly segmented by our age, income, race, gender, geography, and a million other items that marketers like to know.

Want to bring a new soft drink to market? Well, what do Hispanic 28-year-old males making $40,000 a year who live in suburban areas, commute to an urban center, use public transportation and read Rolling Stone like?

Increasingly, we are nothing but numbers, statistics on charts and widgets for whom widgets will be designed and manufactured. Fortunately, in our world of children's camps, that is far from true.

We're a relatively small community, which allows us here at Camp Business magazine and Camp Business LIVE! (the interactive event coming to Salt Fork Resort & Conference Center, Sept. 13-14 -- go to for more information) to respond to your needs as quickly as possible.

Over the years we've built a community of camps who are willing to share their expertise and experience to help other camps. What goes around comes around, and the cliche is particularly true in this case.

So, keep in mind that the invitation is always open to contribute, or to ask for help or direction. We'll do what we can and appreciate your input either way...

Regan D. Dickinson



Phone: (830) 257-1012

Fax: (830) 257-1020

PO Box 291773, Kerrville, TX 78029

Bryan BuchkoComment