'Step Into Swim' Campaign

In an effort to improve public health and reduce drowning, the National Swimming Pool Foundation ( www.nspf.org ) is launching the Step Into Swim 10-year campaign.

The 10-year campaign will initially partner with nine organizations that teach children, adults, and minority populations to swim. Increasing the numbers of swimmers also builds demand for public and residential pools, spurring growth for the pool, spa and aquatic industry and those who work in the field. The campaign asks pool, spa, and aquatic businesses and associations, and the public sector to sponsor organizations that are already teaching people to swim.

The Step Into Swim Campaign will officially kick off at the Step Into Swim Congress on Oct. 10, just prior to the 9th annual World Aquatic Health Conference in Norfolk, Va.