When is the last time you picked up a pen and wrote an actual, no-kidding letter to the editor of your favorite publication? Have you ever done it? I haven’t–and I publish magazines for a living.
And yet, we receive letters from the readers (and advertisers) of Camp Business magazine every week. They come via mail (yes, the old horse and buggy), fax, email and our website.
For years, we’ve simply published a selection of them in the next available issue and moved on. We didn’t really give it much thought, but you know what? We were wrong. This is a big deal.
Think about that for one second. Our magazines move our audience. They inspire them to pick up a pen or keyboard and actually take the time to craft a letter or e-mail and then actually send it. Heck, we've even received an email from the editor of a competitive magazine who told us how much he enjoys the magazine and how he reads it cover-to-cover each month. (We also received a letter from a reader who said one of our writers actually brought her to tears.)
This is powerful stuff–not because it makes us feel good, but because it shows you in a very graphic and real way just how connected our audience is to Camp Business magazine and, by extension, your advertising message.
If you’re interested in advertising to an enthusiastic, engaged audience, please give us a call. We ‘d love to help you.
Rodney J. Auth, Publisher