What's In Store
Wouldn't you like to put any worries that you might have about next season's camp enrollment in your rearview mirror? Making your camp "the" place where campers want to be can be easily achieved if you
Summer’s End
The end of summer is really just the beginning of the next one. Or, in other words, the best time to prepare for next year’s season is before the memories and lessons of the current one disappear forever.
Earned Media
Are you looking for creative ways to increase the visibility of your camp business but know the possibility of upping your advertising budget is zip, zero, zilch? The solution just might be to
Make Your Camp More Marketable
The slowing economy has impacted the camp industry in a variety of ways. This shift has taken many forms--from reducing the workforce while asking others to increase their workloads to
Interactive Recruiting
College coaches have a unique understanding of the importance of recruiting. After all, it's the lifeblood of a successful program. It's also understood that recruiting is different than marketing.
What's In Store
Wouldn't you like to put any worries that you might have about next season's camp enrollment in your rearview mirror? Making your camp "the" place where campers want to be can be easily achieved if you
Out in Front
So the summer is coming to a close and all most people want to think about is well-deserved rest and relaxation... Heck, maybe even get to bed before 10 p.m. for the first time in 12 weeks!
The Relationship of Relationships
Successful camp business owners understand the value of building a strong and loyal base of customers. Building positive relationships with campers, parents, vendors, and even the businesses in your local
A Few Technological Tricks
“If you build it, they will come.” It’s a great line from an old, familiar movie. Sadly, it’s also an incredible misconception when it comes to finding new campers and families online. The truth
Small Is The New Big
It is that time of year again when camp professionals across the country are making their recruitment plans for next summer. My hope is that this summer, you created a strong foundation by providing