Freshen Up A “Meet The Director” Page
Imagine a mother or father visiting a number of different camp websites, gathering information, and putting together a short list of camps to contact for a tour. On any website,
First Impressions
In the movie Jerry McGuire, Cuba Gooding Jr.’s character Rod Tidwell wants Jerry to show him the money! When new families visit a camp website, they want to see the photos!
Mobile-Friendly Doesn’t Cut It
You’ve probably heard that a website needs to be mobile-friendly. A few years ago, that was true. But now, because many more websites are mobile-friendly—including some or all of your competitors—a website now needs to be mobile-competitive.
CMS Lockdown
For those who don’t know, a CMS is a Content Management System. In plain language, it’s a type of software on which a website can be built that allows almost anybody, without any programming skills, to quickly and easily edit and update it.
Justify Choosing Your Camp
Here’s a common question from camp owners and directors: “How much text should I put on my camp website? I’ve heard that too much isn’t good because people don’t read it all, or it can turn people off.
Scrutinizing Website Hosts
It’s common knowledge that a website needs a hosting service, which allows a site to be “up” and available to visitors on the Internet.
Feel The Vibe
Why do parents and kids really choose one camp over another? Is it because one has an Olympic-sized swimming pool, or a Go-Kart track? Maybe. Is it because Johnny’s friends are going there too, or because Johnny’s mom heard from all of her friends.