The Three Knows: Part Two
Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic
Brave New World of Marketing
Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve
Freshen Up A “Meet The Director” Page
Imagine a mother or father visiting a number of different camp websites, gathering information, and putting together a short list of camps to contact for a tour. On any website,
Digital Marketing
When camp directors first created websites in the 1990s, most took their brochures and put them online. Although today’s websites may bear some resemblance to those virtual
First Impressions
In the movie Jerry McGuire, Cuba Gooding Jr.’s character Rod Tidwell wants Jerry to show him the money! When new families visit a camp website, they want to see the photos!
Mobile-Friendly Doesn’t Cut It
You’ve probably heard that a website needs to be mobile-friendly. A few years ago, that was true. But now, because many more websites are mobile-friendly—including some or all of your competitors—a website now needs to be mobile-competitive.
CMS Lockdown
For those who don’t know, a CMS is a Content Management System. In plain language, it’s a type of software on which a website can be built that allows almost anybody, without any programming skills, to quickly and easily edit and update it.
Justify Choosing Your Camp
Here’s a common question from camp owners and directors: “How much text should I put on my camp website? I’ve heard that too much isn’t good because people don’t read it all, or it can turn people off.
Scrutinizing Website Hosts
It’s common knowledge that a website needs a hosting service, which allows a site to be “up” and available to visitors on the Internet.
Feel The Vibe
Why do parents and kids really choose one camp over another? Is it because one has an Olympic-sized swimming pool, or a Go-Kart track? Maybe. Is it because Johnny’s friends are going there too, or because Johnny’s mom heard from all of her friends.
Stuck in the Web
The World Wide Web has changed the face of many businesses and created entirely new ones that would not have been possible without the new medium.
Website Fundamentals
The business website remains subject to mass interpretation. There are as many different configurations as there are businesses. This article will attempt to lay out some important and fundamental aspects for
Bull's Eye
Despite the woes of those NASDAQ darlings who ran with the bulls in the '90s and went belly-up shortly thereafter, the Web is still an important component of our market economy, especially in the camp
Crafting Resources
There are several reasons why you should take advantage of technology to help you plan and organize your craft projects at camp. If you use your time wisely, you can tons of information at your fingertips.
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter
Roll Up Your Sleeves, DIYers
Recently, I decided to upgrade the camp’s recruitment website, and since then I’ve not only made recruitment much easier, but found that it has helped me to hire a better caliber of staff members!
Untangling The Web
In February 2016, I helped launch our new website for Longacre Leadership Camp in Pennsylvania. After much analysis of the design and development process, we came up with
A Few Technological Tricks
“If you build it, they will come.” It’s a great line from an old, familiar movie. Sadly, it’s also an incredible misconception when it comes to finding new campers and families online. The truth