Riding Out The Winter
While campers are busy with school in the winter, you probably look at an under-used campground and say, “How can I bring in more business?” or “How can I use my facilities in the off-season?”
Face to Face(book)
In these articles, I try to show you the realities of building and conducting effective marketing campaigns. From Web sites to brochures and videos, I have featured about every kind of marketing material out there.
A Shift For Survival
Camping has been a core value of the Girl Scout Movement since Juliette Gordon Low gathered 18 girls in Savannah, Ga., to create the first troop on March 12, 1912. At the
Make Your Camp More Marketable
The slowing economy has impacted the camp industry in a variety of ways. This shift has taken many forms--from reducing the workforce while asking others to increase their workloads to
Character To The Core
At Camp Crosley in Northern Indiana, the program focus is on developing youth through a motto of spirit, mind and body in order to remain active in lifelong hobbies.
Electrolytic Chlorine Generators
The growing use of Electrolytic Chlorine Generators (ECGs) in the public-pool sector is not a fad but a trend--one that has been spurred on by pool operators who have become
Parent Panel Particulars
Chris, I struggle helping my staff members understand the magnitude of their responsibility. Everything from lifeguarding to language must be approached with seriousness of purpose,