The Financial Feasibility Of Growing A Camp
Camp is an exciting place—a place of growth, learning, trying new things, testing the waters, searching, and wonder. Is it so difficult to imagine why camp leadership loves to build or try new concepts?
A Purposeful Climb
Even though I grew up in southern California, water is not my favorite element. I enjoy rafting, but kayaking terrifies me. I’ve tried it once, and I’m willing to try it again, but it’s certainly not “my thing.”
Making Camp Sticky
When summer-camp sessions end, most directors make the mistake of thinking their job is complete . They brag about how summer camp makes lifelong memories and has a positive impact on kids when they return home.
Savvy Selling Tips
Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid: Mistake #1:
Novelty: Naughty or Nice?
It’s fun to ponder our love/hate relationship with newness. We wrap presents for birthdays, Chanukah, Christmas, and other special occasions, in part, because it’s pleasant to be surprised.
Mason-Jar Meals
Originally designed for canning jams, jellies, and vegetables, mason jars are no longer just for food preservation. Not only do they provide a visual treat, but they are a great way to offer a grab-and-go lunch in single servings to a crowd.
Harnessing The Power Of Nature
Few experiences go together as well as wilderness and adventure when kids are involved. It’s virtually a genetic, almost magnetic pull, even when most children and young adults don’t even know what ”wilderness” is on a practical level.
Retreat For One
Living in overdrive and well on the road to burnout 20 years ago, I bumped into the idea of personal retreat. This revelation coincided with an unspoken longing. Is this it?
This-N-That
Kay Park Reflects On 60 Years In the 1950s, there was a national push to restore public parks for American families. During the World War II the previous decade, many manufacturing facilities
Marketing—A Never-Ending Journey
Once upon a time, camp was a place to get away from it all. The nearest cell phone tower couldn’t quite reach the grounds, and if there even was internet connecti
Social Media
Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future.