What Are Your Campers Worth?
As camp professionals, we all know the value of camp for campers. But what are your campers really worth to you--monetarily?It's tough to put a finger on just what each of your campers means to your
Podcast: Rock Out At Camp Fairs
Are you getting the most out of the camp fair experience?Camp fairs aren't the marketing juggernaut they once were, but they can still be useful places to recruit campers--if you know the best way to
Social Media Smarts
Most camps these days make use of social media sites such as Facebook and Twitter.It's a great way to connect with customers, staff and fellow camp professionals.But are you really being social on
Podcast: Camp Alumni
How do you keep in touch with your camp alumni?Do you invite them to off-season events, converse with them on Facebook, visit them in their schools?Building a good relationship with this summer's
Safer Online Interaction
We all know that it's important for camp professionals to strengthen their relationships with the children they serve.It's fun to keep in touch with kids after camp is over--and it's tempting to turn
What Campers Say About Camp
Let your campers tell your story:This video from YMCA Camp Seymour shows why your best marketers are the very kids you serve. Hear in their own words why camp is important and the lifelong lessons
Campers Take Notice
To keep campers coming back, put the message out that you are open for business. Even if they can’t remember where they “heard that name before,” they will stop and take notice the more they hear abou
Marketing Your Camp Video
You've spent the summer gathering great footage for your camp marketing video. You're well on your way to creating your masterpiece.But once it's finished, how do you best share it?Here are some tips
Camper Videos
Camp directors and parents always want to know if the kids enjoyed their summer.One of the best ways to find out -- and share with campers' families and potential campers -- is to make a video.Before
Capture Those Memories
Everyone knows that a picture is worth a thousand words, and that's especially true when describing camp.Whether it's in your brochure, on your website or a still image in a video, the photos you
Start Thinking About Next Summer
It's finally summer, and camp is in full swing. No need to worry about marketing for next year, right?Wrong.There are lots of things you should be doing right now to make the off-season marketing
Film Festival Winner
Camp Gideon is the winner of Ultimate Camp Resource's 2011 Summer Camp Film Festival.Here is their winning entry: For more on the competition, go to
Answer The Phone!
While you are busy getting camp ready for the summer and greeting the first group of happy campers, who's in your office answering the phone?First of all, make sure someone is -- nothing frustrates
Communication Just A Tweet Away
Many camps use social media sites like Twitter and Facebook to market their camps and network with other camp professionals.But social media is also a great way to communicate with parents and camp